General Information for Dealers

The WTF Dealers Room is where you can find artists, writers, crafters, jewellers, costumers and other types who sell all the great stuff they have created. You can also find a few commercial dealers. It's a mix of the traditional Dealers room and Artist Alley found at other conventions.


If you have any questions beyond what is included here, please contact our Dealer Director at [email protected]

Dealers Registration Rates

With the introduction of our new Hotel and new Dealers Den, we're revamping how we're pricing the tables, and some of the rules.


Watch this space for updates!
Dealers Room Status


Dealers Den Table Rules
  • You can reserve tables for 1 day, 2 days or the whole weekend
  • You must be at your table a reasonable amount of the time (generally 60%). If we find that you leave your table unattended too much, we reserve the right to rent out the table space to someone else after a fair warning. You are allowed one assigned helper to cover for you if you have to leave; please register them at the Dealer Reg table first so we know they're supposed to be there.
  • When requesting a table, please indicate any special needs you may require (wall space, electrical outlets, easy access for reduced mobility, etc.)
  • For non-commercial dealers, you must have created at least 50% of what you are selling.
  • All merchandise must follow the 14A rating of the Convention. No R-rated or adult material can be displayed in the Dealers Room or any other convention function rooms. We will monitor this closely.

Adult Artwork Policy

Any adult artwork may be kept in a separate closed binder.


(ie: under the chair)


You may have a sign on the table advising people to ask about your adult artwork.
  • Fan art is allowed, but we ask that it is of original nature, not poses copied from existing commercial or copyrighted material.
  • All wares and displays must be kept behind your table and within the space designated by the con as "yours". Any dealers who encroach upon other Dealers table space will be asked to move their wares and displays back into their own space.
  • Lighted displays or displays involving loud or obnoxious music or sound are prohibited. Dealers must also keep their voices to moderate levels to as to not disturb the dealers and attendees around them. Shouting across the room or to gain attention to your table is NOT allowed.
  • Displays, banners, wares, decorations, or other items which are hung from the walls or ceiling must NOT damage the walls or ceiling in any way. You may only use masking tape to fix items to the walls or windows. Please clean up your space before you leave, especially if you use tape.
  • Keep all aisles open. Artists and their assistants must remain seated behind the table. All customers must also remain standing when in the aisles. Any dealer or customer blocking the aisles will be asked to move.
  • Dealers are to sell only their own goods or official releases of any DVDs, CDs, CD-ROMs. No pirated material will be allowed. No weapons or illegal substances will be allowed for sale at the convention.
  • Setting up your table and Security: Dealers will be responsible for all materials (extension cords, phone lines, etc.) needed for setting up their space. If you need to leave your table unattended during
  • the convention, have a trusted friend watch your wares. It is recommended that you remove your wares from the tabletop if your table will be unattended to dissuade thieves. Another recommended
  • alternative is to drape the table with a sheet (your own, not the hotel's). What the Fur, the Hotel Espresso, and the surrounding dealers will NOT be held accountable for any items stolen or damaged accidentally during the convention (without viable proof of theft).
  • The Dealers Room staff reserve the right to deny service to anyone. Any dealers, assistants, or customers instigating fights, being disruptive, harassing other persons (other dealers, assistants,
  • customers, convention staff, hotel staff, or hotel guests), or otherwise disturbing the peace of the Dealers Room or Artist Alley who do not respond to requests to peaceably correct their behaviour will have corrective actions taken against them. Serious infractions can result in expulsion from the con and/ or the hotel and may also result in the authorities being called.
  • All dealers must abide by and are subject to What the Fur’s code Of Conduct while attending the convention.

Conditions and Regulations
  • Vendors and exhibitors will comply with all federal, provincial, and municipal laws and regulations, especially as relates to weapons and copyrighted materials.
  • Vendors and exhibitors are responsible for payments of applicable taxes, and for obtaining whatever licenses and permits may be required to sell or exhibit at What The Fur.
  • Neither What The Fur nor the hotel can be held liable for any harm which may befall a vendor or exhibit, including but not limited to damage, theft, personal injury, and whether the cause be accident, Act of God, negligence on the part of the hotel, What The Fur, or another vendor/exhibitor, or indeed any cause whatsoever. The vendor or exhibitor is solely responsible for his/her own property, and the
  • property of others who may be harmed by his/her exhibit and/or actions related to his/her exhibit. The vendor or exhibitor is therefore advised to purchase insurance to cover personal injury and/or damage to property.
  • For security reasons, vendors and exhibitors are required to keep their designated areas clean, and to ensure passages and exits are kept clear. All merchandise, exhibits, chairs, shelving, and so forth must be maintained within each allotted area.
  • The premises must be returned to the same condition in which they were received, clean and undamaged. Vendors and exhibitors will be held responsible for any damage done to the building, or other exhibits. In the past, the Days Hotel has been tolerant as regards the use of tape on the walls, so long as the tape does not leave any sticky residue, but this is a privilege not a right, and one that may be lost to us forever if the hotel’s tolerance is abused. Indeed, What The Fur cannot say with any certainty that vendors or exhibitors will be permitted to use tape, so be prepared with alternatives.
  • What The Fur tolerates the sharing and “subletting” of table space, but holds the signatory below wholly responsible for compliance with our regulations, and for the payment of fees. Again, this is a privilege, not a right, and one that can be revoked by What The Fur at any time. Choose your friends wisely.
  • What The Fur reserves the right to ask for the removal of material which What The Fur in its sole judgement deems to be offensive, hazardous, possibly illegal, too noisy, or out of character for our convention. The sale of food and beverages is prohibited.
  • What The Fur will do its utmost to meet your requirements, but retains the right to alter its floor plan and/or opening hours if necessary to meet the objectives of the convention and the requirements of the hotel.
  • To facilitate the security of your exhibits, vendors and exhibitors will have access to the exhibit and dealer rooms no earlier than 30 minutes before opening hours, and must leave the room no later than 30 minutes after closing time. The rooms will be locked outside these hours. Dealers may begin setting up at 10:00 AM on Friday, June 1st, and may begin loading out NO EARLIER than 5:00 PM on Sunday, June 3rd. The sales and exhibit areas must be cleared by 7:00 PM on Sunday. The vendor or exhibitor is solely responsible for setup and takedown.
  • In the event that What The Fur is cancelled, or obliged to close the dealer room for all or part of the convention, What The Fur shall reimburse the vendor or exhibitor on a pro rata basis. What The Fur is released from any claims arising from the consequences.
  • If the vendor or exhibitor fails to comply in any respect with the terms and conditions of this agreement, What The Fur has the right to terminate this agreement. What The Fur will retain the fees forwarded by the vendor or exhibitor as liquidated damages (not a penalty) it being agreed that What The Fur will be damaged by the exhibitors failure to comply, and there being no other precise method for determining What The Fur’s damages. Should a vendor or exhibitor fail to occupy his/her space, What The Fur will not reimburse the vendor or exhibitor, for the same reason, and may if it chooses re-assign or occupy the space as it wishes.
  • Any behaviour by the vendor, exhibitor, or the agents and representatives of the vendor or exhibitor, deemed to be disruptive in the sole judgement of What The Fur, shall result in expulsion from What The Fur, their memberships revoked, and fees non-refunded.

Non-Canadian Dealers

Please contact the Dealers Director at [email protected] for information for US artists wishing to attend.

Commercial Dealers

Commercial dealers are negotiated and approved on a case-by-case basis.  Please contact us at [email protected] for more information.